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What design strategies can strengthen MEDA’s brand and enhance both internal and external communications?

Project Type

Internship

Duration

5 Months

Role

Graphic Design Intern 

Team

Dir. Corporate & Creative Communications Senior Graphic Designer
Graphic Design Intern (me🙋🏻‍♀️)
Web Designer

Communications Coordinator

Project Overview

During my 5-month summer internship with MEDA, I collaborated with the Senior Graphic Designer to develop campaign visuals and brand communications that supported the organization’s marketing goals. My role involved designing creative materials such as itinerary guidebooks, postcards, sponsorship pamphlets, and animated content tailored for diverse audiences. I also led the production and creative direction of tutorial and corporate communication videos that streamlined internal IT and creative management processes. This experience strengthened my ability to blend storytelling with strategy, manage end-to-end design production, and create impactful visual materials that enhanced MEDA’s brand communication efforts.

the power of youth engagement <3

☀️ Summer highlights 

This summer I had the pleasure of traveling down to Atlanta Georgia for this summer internship, where I got to meet so many people from different parts of the world and expertise backgrounds. I gained valuable insights into business design and its significance within a corporate environment. While working with the restaurant development design team, I learned a great deal from them and the meaningful impact of our work. Additionally, I got to learn more about Chick-fil-A's story and build long-lasting relationships through this experience. Lastly, to top it off, I gained my Chick-fil-A 15 💪🏼

💡 What did I learn?

1. What a design approach looks like from a non-profit perspective


For my summer projects, I was tasked with designing for diverse cultures, specifically those where Chick-fil-A was expanding. Creating designs for an international corporate audience necessitates a deep understanding of various cultural perspectives, communication styles, and business practices. I learned the importance of developing designs that are not only visually appealing and functional across different markets but also considerate of cultural sensitivities, language barriers, and regional preferences. 

2. It all starts with a "hello!" 👋🏼

During my internship, I learned how important it is to network and get to know the work of others. By talking to colleagues from different backgrounds, I gained valuable insights into their skills and perspectives. I discovered how to communicate effectively and build relationships, which helped me understand the industry better. This experience showed me the value of connecting with people, sharing knowledge, and supporting each other. By learning about different roles and approaches, I was able to expand my understanding and enhance the quality of my own work.

3. Confidence is key

As a designer, it's essential to believe in the value and quality of the work I create. Confidence not only helps me present ideas more effectively but also allows me to advocate for design decisions with clarity and conviction. However, design is a collaborative field, and while it's important to stand behind my work, it's equally crucial to stay open to feedback and other designers' perspectives. Constructive input often leads to stronger, more innovative solutions. Balancing confidence with humility ensures that I'm constantly growing, learning, and improving as a designer.

Key Takeaways

A takeaway from my internship is that embracing collaboration and teamwork creates a sense of community that makes work more enjoyable and fulfilling. By sharing ideas and learning from each other, we not only found more creative solutions but also built lasting friendships that made the experience truly special.

Let's connect :)

I'm always looking for new and exciting opportunities to get my hands on! Don't be shy, come say hi :)

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© 2026 Cathy Le. All rights reserved

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