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How can we effectively communicate Chick-fil-A's international restaurant design strategy across diverse global markets?
Project Type
Internship
Duration
11 weeks
Role
International Design Coordinator Intern
Team
Sr. Principal Team Leader
Principal Design Lead
Market Level Design Consultant (3)
Design Intern (me🙋🏻♀️)
Project Overview
As Chick-fil-A expanded internationally across Canada, Puerto Rico, Europe, and Asia, I was brought on to support their restaurant design communication. My role involved enhancing the image search metadata, improving the online communication site, and developing Executive Summaries for each country’s design strategy. I quickly integrated into the team, collaborating with internal and external stakeholders, and delivering a comprehensive Executive Summary that became a key tool for ongoing collaboration.
Design with care <3
☀️ Summer highlights
This summer I had the pleasure of traveling down to Atlanta Georgia for this summer internship, where I got to meet so many people from different parts of the world and expertise backgrounds. I gained valuable insights into business design and its significance within a corporate environment. While working with the restaurant development design team, I learned a great deal from them and the meaningful impact of our work. Additionally, I got to learn more about Chick-fil-A's story and build long-lasting relationships through this experience. Lastly, to top it off, I gained my Chick-fil-A 15 💪🏼
that's me!
💡 What did I learn?
1. How to Design for an International Corporate Audience
For my summer projects, I was tasked with designing for diverse cultures, specifically those where Chick-fil-A was expanding. Creating designs for an international corporate audience necessitates a deep understanding of various cultural perspectives, communication styles, and business practices. I learned the importance of developing designs that are not only visually appealing and functional across different markets but also considerate of cultural sensitivities, language barriers, and regional preferences.
2. It all starts with a "hello!" 👋🏼
During my internship, I learned how important it is to network and get to know the work of others. By talking to colleagues from different backgrounds, I gained valuable insights into their skills and perspectives. I discovered how to communicate effectively and build relationships, which helped me understand the industry better. This experience showed me the value of connecting with people, sharing knowledge, and supporting each other. By learning about different roles and approaches, I was able to expand my understanding and enhance the quality of my own work.
3. Confidence is key
As a designer, it's essential to believe in the value and quality of the work I create. Confidence not only helps me present ideas more effectively but also allows me to advocate for design decisions with clarity and conviction. However, design is a collaborative field, and while it's important to stand behind my work, it's equally crucial to stay open to feedback and other designers' perspectives. Constructive input often leads to stronger, more innovative solutions. Balancing confidence with humility ensures that I'm constantly growing, learning, and improving as a designer.
Key Takeaways
A takeaway from my internship is that embracing collaboration and teamwork creates a sense of community that makes work more enjoyable and fulfilling. By sharing ideas and learning from each other, we not only found more creative solutions but also built lasting friendships that made the experience truly special.
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